Meet Bhupendra Singh Shekhawat, the man who kept Rajputana Poshak royalty alive. He added his touch through his Jaipur-based lifestyle brand Yuvti to Manushi Chhillar’s Poshaks in the recently released movie Samrat Prithviraj.
A delighted Bhupendra says, “I am blessed to have this opportunity and would like to thank stylist Sanjeev Rajsingh Parmar for entrusting us with such a great responsibility of bringing a period to life.”
Opening up about his experience of bringing designs to life at Samrat Prithviraj, Bhupendra shares, “It all started with film stylist Sanjeev Rajsingh Parmar, who visited our store one day in 2016. At that time, he was just doing his research and look for a brand that understands the importance and authenticity of Rajasthani culture and could bring its vision to life. During his visit, he just observed the process of creating the Poshak.
Elaborating further, he adds, “As we took him around the store, he found designs he liked, and he was quite confident that we could satisfactorily execute his vision. So the next time he visited was after six months to select some designs and discuss the collaboration, but he didn’t divulge any details about the film or its cast. When he came back to us two days later to finalize the outfits, he revealed the name of the movie and casting details,” he adds.
Bhupendra is happy with the end result. “The goal was to incorporate designs and patterns that take us back to the 12th century. It was hard for us to get the authentic vintage vibe. From selecting the right color to fabric to patterns, we are doing our utmost to try and bring the audience back to the 12th century. Each outfit has been made using traditional methods to achieve authenticity. For example, we used conventional lotus patterns and pomegranate shapes were used to to design the attire. The fabrics were hand dyed to perfection,” concludes Bhupendra.
His lifestyle brand is the substantial leader of Rajasthani Poshak for the community. In addition to exclusive sarees and vibrant suits, Yuvti is dedicated to empowering women’s artisan groups in rural and urban areas of India. Adding royalty and personality through their outfits with a touch of authenticity and enduring style, Yuvti has been making a name for themselves in the market for over nine years now.
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